The Guessing Game (though sometimes fun), is more often than not, not the ideal strategy when designing. Relying solely on my own assumptions and personal opinion (regardless of how many good ideas I generate 😉) is also not an ideal strategy. Using multiple methodologies to gain a holistic understanding of users, products, and businesses alike, however, is. And is typically how I begin my practice - it's also a great way to ensure that I am confident in presenting solutions to others.

Additionally, I check in to see if the right questions are being asked? I spend a considerable amount of time ensuring the right questions are asked to ensure the right problems are being solved. If I discover that I am on the wrong track, I communicate and quickly pivot.

While empathy can feel like solely a buzz word in this industry, this is something I've learned from experience in other fields. The mother of the bride or the customer who has been told they can no longer return an item will probably never like you - however there are ways to truly empathize. How do I do this? Well I ask probing questions to gain understanding, communicate that I acknowledge their problem and feelings, present solutions, and ultimately convert and build loyalty with them. "Actually" being empathetic to fellow human beings, even in the most stressful of situations is an invaluable trait - in and out of design.

While growing up as a middle child and as a more shy and reserved person, afforded me the opportunity to make room for others, actively listen, and empathize - it wasn't always beneficial especially when it comes to problem solving. Thankfully working in sales coupled with management positions, I was often thrown into situations where I had no other option but to speak up. Through positions in leadership and business, I've notably gained the skill to ask questions early, directly communicate, and not be afraid to share my perspective. Adding my 2 cents has notably improved organizations and solved problems alike.

Regardless of position, I treat everyone like a VIP. From C-Suite to colleagues, I actively promote collaboration across organizations - my experience has only proven that this fosters healthy work environments where success thrives. When you're generous with spreading your ideas and skills with your team - trust ensues and in turn your team wants to give their all. More alignment with my team and clients is a win-win making for a better work culture and a driver for results.

I am not a unicorn designer who knows it all and am transparent about where I am, where I excel, and where improvements can be made. (Those undergraduate critiques in the fine art department really are coming in handy!)

Many in my family, my mother included, were educators, so I naturally am curious and crave opportunities to learn or do new things. Although sometime scary, life and work experiences have instilled such resilience that I've developed a record of up-skilling, surpassing goals, and ultimately bringing real value to my teams. My case studies, often speak to my belief that the process of frequent iterating and testing is an absolute must in the design process - I sincerely believe this to be true of ourselves too.