AWAKEN CRYSTAL CLEAR

about this project

I had the privilege of partnering with this brand, a newly formed e-commerce business specializing in gemstones. From the ground up, I worked closely with the founders, crafting a brand identity that embodies their unique aesthetic. This included designing a timeless logo and creating a cohesive branding strategy rooted in their commitment to natural elegance and minimalist design.

about Awaken Crystal Clear

Welcome to Awaken Crystal Clear, where elegance meets earth. The brand is built on the timeless beauty of gemstones, presented with a fresh perspective. Unlike the vibrant hues often associated with gemstone retailers, their aesthetic is rooted in nudes, browns, and neutral tones—evoking a sense of calm, sophistication, and grounded luxury.

They believe in celebrating the natural essence of gemstones, offering pieces that align with minimalist design and timeless appeal. Whether you're seeking a statement piece or a subtle accent, the collection speaks to those who appreciate beauty in its purest form.