K I M B E R L Y - C L A R K
K I M B E R L Y - C L A R K
Founded in 1872, Kimberly-Clark Corporation is an American health and hygiene company that produces mostly paper-based consumer products used by billions of people globally - during my contract I provided services for the brands above.
Working with Kimberly Clark on their Global UX Team was a delightful and challenging experience - one where I was able to contribute to the widest variety of products and brands. Initially, I individually focused on research that led to design recommendations for the brand - U by Kotex (in 20 countries). From discovery to various methods of research to creating a number of deliverables (see list below) - I quickly progressed to working with many other brands as well. Though I often worked solo, I was also afforded the opportunity to work with top talent across the globe in numerous departments of the organization. In addition, I frequently worked with or presented to stakeholders - sometimes being their first introduction to the UX design process.
++ Note: While I cannot share detailed deliverables and case studies publicly in this portfolio (NDA - Contract) ; I am more than happy to jump on a video call to share deliverables and discuss my research and design processes. (see contact details below)
Intro UX best practices + templates
Expert reviews (heuristic analysis)
UX Research (interviews, testing, surveys, etc.)
IA (audits, cart sort, tree test, etc.)
Competitor Analysis
Digital Identities (user persona)
Journeys
Responsive Wireframes
Rapid prototyping + testing
Presentation decks /design recommendations to stakeholders
Websites
Articles
Mobile Apps
Shoppable quiz/Product Finder
Video Game
Figma, Figjam
Miro
UserTesting.com (++top researcher)
Maze
ClickUp
FullStory Analytics
Google Suite
Microsoft 365
Project Date: 2022
| Deliverable Preview
While there are standard templated versions of deliverables available, I adjust as needed based upon the needs of the business and data collected. The following was invented to feature information that would be beneficial to multiple departments.
Oftentimes, personas are lacking helpful and detailed info to directly inform features and functions needed for a product. The highlighted portions showcase the addition of top searched words from SEO research, a word cloud with top categories and language used, and direct user verbatims - the ever reminder to humanize the technology we work with. It's also worth noting that the challenges and opportunities sections address specifics regarding life stage and product specific pain points - goal being that this persona is used as a tool to inform/support research insights and design decisions.
User Persona → Digital Identity
INTERESTED IN LEARNING MORE? Feel free to contact me or email hello@carmendenise.com